Name Michelle “Mitch” Hedlund
Organisation Recycle Across America
Position Founder and Executive Director

Prior to founding the the nonprofit organization, Recycle Across America® in 2010, Mitch had over 20 years experience in communications and branding, serving Fortune 500 companies, as well as small to midsized companies. She has relied heavily on those communications and branding disciplines when developing the society-wide standardized labeling system for recycling bins.

Mitch’s passion is to improve the economic viability of recycling and closed loop manufacturing to thereby expedite environmental progress. She created the first and only society-wide standardized labeling system to achieve that goal.

The standardized label solution has been deemed “a simple yet systemic world changing solution”, which led to her winning an Ashoka Global Fellowship. Additionally, the standardized label solution has been referred to by the NY Times as “one of the most important environmental and economic fixes taking root today”.

There are now over nine million standardized labels in use throughout the U.S. and they are being adopted by industry brand leaders such as The Disney Companies, Bank of America, Subaru, Whole Foods Markets, NBC Universal, Sony, the NFL and NHL headquarters, and many others. The standardized labels are also now being utilized by states, cities, airports, counties, 8,500 K-12 schools and universities and by globally recognized federal operations, such as the National Park Services, beginning with Yosemite, Denali, Grand Tetons, Sequoia, Kings Canyon with others to follow. The standardized labels are also displayed on the recycling bins at US Bank Stadium, which led to a 4x increase in the stadium’s recycling levels and was a critical factor in the stadium hosting the first ever zero waste Super Bowl.

Mitch is a frequent contributor to articles on the subject of recycling and the environment, including Forbes, NY Times, USA Today and industry publications. She is an ongoing national and international speaker, including providing the keynote presentation at the European Union’s Environmental Summit in Brussels and the U.S. Zero Waste Conference. Mitch has also been the chairperson for highly relevant national conferences such as the American Packaging Summit.