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Name Keith Freegard
Organisation Axion Polymers
Position Business Development Director
Website http://www.axionpolymers.com

Keith Freegard is a Director and founder of Axion Recycling Ltd, one of the UK’s leading recycling businesses in the waste materials recovery industry. He has over 30 years of operational management experience gained in a variety of manufacturing environments, ranging from Factory Manager for Domestos liquid bleach with Unilever, to a start-up business for a novel biodegradable packaging product called ‘GreenFill’ made from natural wheat flour. As a Chartered Chemical Engineer and MBA, Keith believes in applying the best possible process-plant technology to extract maximum yield and value from mixed material waste streams. Over the last 15 years he has led the development Axion’s unique End-of-Life vehicle recycling business in Manchester with a focus on sales and marketing of high-quality plastics, aggregates and alternative fuels made from recovered ELV & WEEE waste streams. He is Vice Chairman of the British Plastic Federation’s Recycling Group and a non-Executive Director of OPRL – the on-pack recycling label scheme for consumer packaging.

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